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Deep dives into modern outreach, product updates, and strategies to help you scale your outbound effectively.

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Gmail's AI Inbox Just Killed Spray-and-Pray Cold Email

Google's new AI Inbox prioritizes emails that matter and buries everything else. If you're still blasting huge lists with generic templates, your emails are about to disappear. Here's the new playbook.

Personalization at Scale: Beyond {First Name}

Adding someone's first name to a cold email isn't personalization—it's the bare minimum. Here's how to write emails that feel genuinely 1:1, even when you're sending hundreds per week.

Dec 29, 2025Read more

cold email

follow-up

The Art of the Follow-Up: How to Write Email Sequences That Convert Without Being Annoying

Most cold email replies come from follow-ups, not first touches. Here's how to craft a multi-touch sequence that converts—without burning your reputation or annoying your prospects.

Dec 29, 2025Read more

lead generation

list building

The Manual List Building Playbook: Why Lead Databases are Bullshit

Buying lead lists is the fastest way to kill your deliverability. Here is why manual list building still wins in 2025 and how to do it efficiently.

Dec 28, 2025Read more

cold email

outreach

Why Cold Email Still Works in 2025 (And How to Do It Without Getting Blacklisted)

Cold email remains one of the most powerful channels for agencies, freelancers, and SDRs to generate revenue. Here's the complete guide to doing it ethically, avoiding deliverability pitfalls, and scaling with tools like Rhythm Send.

Dec 28, 2025Read more

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Automate your entire outbound stack. Enrich contact data, personalise emails at AI-scale, and manage sequences—all on autopilot.

The Rhythm
Send Blog

Gmail's AI Inbox Just Killed Spray-and-Pray Cold Email

Personalization at Scale: Beyond {First Name}

The Art of the Follow-Up: How to Write Email Sequences That Convert Without Being Annoying

The Manual List Building Playbook: Why Lead Databases are Bullshit

Why Cold Email Still Works in 2025 (And How to Do It Without Getting Blacklisted)

Product

Company

Stay updated

The Rhythm Send Blog

Gmail's AI Inbox Just Killed Spray-and-Pray Cold Email

Personalization at Scale: Beyond {First Name}

The Art of the Follow-Up: How to Write Email Sequences That Convert Without Being Annoying

The Manual List Building Playbook: Why Lead Databases are Bullshit

Why Cold Email Still Works in 2025 (And How to Do It Without Getting Blacklisted)

Product

Company

Stay updated

The Rhythm
Send Blog